Thursday, October 27, 2005

"Believe in Cleveland" - or something like that

Be Leav’n Cleveland!

The more I think about this, the more I do not like it. I was intrigued when I first heard about it and I fell that there was good intention behind it – although conception and execution have lacked creativity.

Conception – The play on words are painfully obvious to me. It’s as bad as when we first heard about the Cavaliers new home – Gund Arena. You would think having an advertising company as a partner, there would have been more thought about this, or at least had some study groups respond… maybe they did – don’t know.

Execution – Where is it? It has been a little while now and I have barely seen or heard anything about it. I have a button, bumper sticker and t-shirt from the last Brain Gain event – I will probably use the t-shirt for a stocking stuffer for some poor soul. The pin in is on the wall of my cubicle at school and I am not sure what to do with the bumper sticker since my car is leased. This cannot be the extent of their plan, can it?

I admit, I saw one commercial on TV around one in the morning about two weeks ago. It wasn't that great. On the Believe page, the sponsors include about 11 radio stations. I listen to maybe six or seven of them depending on my mood and the time of day. I have never heard any of the ads listed. I have not seen anything in print, except for the Pd itself. There have been a few in there.

I think it they need to rethink this plan.

Atlanta just unveiled a new logo and slogan. From the Southern Voice:

On Monday, Mayor Shirley Franklin and city officials unveiled a new logo, the first part of a $4.5 million campaign designed to highlight what makes Atlanta stand out from other U.S. cities.

The logo contains the letters “ATL” inside a red and white swirling circle. The circle represents three themes selected to draw tourists and businesses to the city: opportunity, optimism and openness.

Probably won't win awards, but you can tell they put some thought (and money) into it. I wonder what Stern and the PD are spending on this program. (I also find it interesting that Stern is not putting there name in with the sponsors.)

I have an idea for a slogan. It is used, but it was good. Remember the slogan that used to be on our license plates – “The Heart of it All.” (news) I always liked that. That was way better then the current “Birthplace of Flight.” God that’s stupid. Is this how we want to be known by the rest of the region and state? Same thing with “Believe,” – I am not a marketer, but I feel there has to be a better way to do this. So consider this my official claim for the unused license plate slogan: “Cleveland – The Heart of it All!”


Anonymous said...

Very nice site!
» »